Most e-mail programs such as Microsoft Outlook, Outlook Express, Eudora, Yahoo, and others can read HTML code, giving marketers the freedom and flexibility to design their e-mail in such a way as to catch the recipient's attention.

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Most modern email clients, including Microsoft Outlook, Outlook Express, Eudora, and web-based services like Yahoo Mail, support HTML email. This allows marketers to use various design elements such as colors, images, and layouts to make their emails more engaging and attention-grabbing for recipients.

Most E-Mail Programs Such as Microsoft Outlook, Outlook Express, Eudora