Promotions can be especially effective on the Web, where e-commerce stores can offer limited-time discounts, free shipping, or free items with purchases over a certain amount as a means of increasing traffic and sales.
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Q14: The Web 2.0 environment alters the way
Q15: Telemarketing is perhaps one of the most
Q16: Most e-mail programs such as Microsoft Outlook,
Q17: Current e-mail lists are easy to assemble
Q18: To execute an e-mail blast, marketers need
Q20: Promotions should never run at a financial
Q21: Contests are also an effective means of
Q22: The only purpose of any promotion is
Q23: Truly effective campaigns that can maintain audience
Q24: Viral campaigns can be more expensive than
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