To execute an e-mail blast, marketers need only to use standard software applications.
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Q13: Cyber newsrooms are all similar in complexity.
Q14: The Web 2.0 environment alters the way
Q15: Telemarketing is perhaps one of the most
Q16: Most e-mail programs such as Microsoft Outlook,
Q17: Current e-mail lists are easy to assemble
Q19: Promotions can be especially effective on the
Q20: Promotions should never run at a financial
Q21: Contests are also an effective means of
Q22: The only purpose of any promotion is
Q23: Truly effective campaigns that can maintain audience
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