Public relations practitioners doing their best work contribute to the common good of the whole society in all of the following ways EXCEPT
A) activating the social conscience of the organization for which they work.
B) communicating the interests of their organization to the public.
C) creating positive public impressions of everything their organization does.
D) seeking mutual adjustments among the institutions within society.

Question

Quizplus · Accepted Answer

Public relations practitioners aim to foster mutual understanding and build positive relationships between an organization and its publics. However, creating positive public impressions of everything an organization does can sometimes involve spinning or obscuring the truth, which does not necessarily contribute to the common good of society. The other options (activating the social conscience of the organization, communicating the interests of the organization to the public, and seeking mutual adjustments among institutions within society) are more aligned with ethical public relations practices that contribute to societal well-being.

Public Relations Practitioners Doing Their Best Work Contribute to the Common