Why is the success of a PR effort difficult to gauge?
A) PR tries to build good will which is intangible and hard to measure in concrete terms.
B) Advertising efforts always receive more attention and are more visible.
C) PR is too long-term a function to be measurable.
D) PR's efforts are usually rooted in a larger advertising plan.

Question

Quizplus · Accepted Answer

PR focuses on building goodwill, which is intangible and lacks concrete metrics for measurement, making the success of PR efforts hard to gauge.

Why Is the Success of a PR Effort Difficult to Gauge