A key difference between PR and advertising is that PR
A) always pays for the placement of its messages.
B) controls what the media will do with a message.
C) is an upper-level management activity.
D) is always acting in a purely reactive role.

Question

Quizplus · Accepted Answer

PR is considered an upper-level management activity because it involves strategic communication and reputation management, which are crucial for an organization's overall strategy and positioning. Unlike advertising, which pays for message placement and has control over the content, PR often involves earning media coverage and does not have direct control over how the message is presented by the media.

A Key Difference Between PR and Advertising Is That PR