Linking a celebrity's name to a product is one method of
A) bunching.
B) positioning.
C) branding.
D) glitzing.
Correct Answer:
Verified
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Q36: Who championed the concept of brand imaging
Q37: Brand-name advertising is losing ground to
A) viral
Q39: Which of the following advertising technique is
Q40: Who championed positioning?
A) David Ogilvy
B) Wayland Ayer
C)
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Q42: Which of the following is NOT a
Q43: Bunching is
A) running multiple condensed versions of
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