Bunching is
A) running multiple condensed versions of an ad after the original has been introduced.
B) using less-expensive media to promote a campaign that's already run.
C) scheduling ads in intensive bursts.
D) promoting a product during a specific, limited period.
Correct Answer:
Verified
Q38: Linking a celebrity's name to a product
Q39: Which of the following advertising technique is
Q40: Who championed positioning?
A) David Ogilvy
B) Wayland Ayer
C)
Q41: Targeting ads for specific consumer groups is
Q42: Which of the following is NOT a
Q44: Running a condensed version of an ad
Q45: Clutter in advertising is defined as
A) too
Q46: Television commercials have been shortened from 60
Q47: A number of shorter ads competing against
Q48: Word-of-mouth testimonials, friends talking to friends, is
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