Clutter in advertising is defined as
A) too many visual elements competing for attention within an ad.
B) an unhealthy mix of competing advertisers pitching the same product.
C) too many ads running one after another in a television commercial break.
D) too many agencies competing for the same advertising business.
Correct Answer:
Verified
Q40: Who championed positioning?
A) David Ogilvy
B) Wayland Ayer
C)
Q41: Targeting ads for specific consumer groups is
Q42: Which of the following is NOT a
Q43: Bunching is
A) running multiple condensed versions of
Q44: Running a condensed version of an ad
Q46: Television commercials have been shortened from 60
Q47: A number of shorter ads competing against
Q48: Word-of-mouth testimonials, friends talking to friends, is
Q49: What is viral advertising?
A) pastel messages from
Q50: Which of the following is an example
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