Targeting ads for specific consumer groups is called
A) positioning.
B) lowest common denominator.
C) unique selling proposition.
D) viral advertising.
Correct Answer:
Verified
Q36: Who championed the concept of brand imaging
Q37: Brand-name advertising is losing ground to
A) viral
Q38: Linking a celebrity's name to a product
Q39: Which of the following advertising technique is
Q40: Who championed positioning?
A) David Ogilvy
B) Wayland Ayer
C)
Q42: Which of the following is NOT a
Q43: Bunching is
A) running multiple condensed versions of
Q44: Running a condensed version of an ad
Q45: Clutter in advertising is defined as
A) too
Q46: Television commercials have been shortened from 60
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