Television commercials have been shortened from 60 seconds in the early days of television to
A) 45 seconds.
B) 30 seconds.
C) 15 seconds.
D) 10 seconds.
Correct Answer:
Verified
Q41: Targeting ads for specific consumer groups is
Q42: Which of the following is NOT a
Q43: Bunching is
A) running multiple condensed versions of
Q44: Running a condensed version of an ad
Q45: Clutter in advertising is defined as
A) too
Q47: A number of shorter ads competing against
Q48: Word-of-mouth testimonials, friends talking to friends, is
Q49: What is viral advertising?
A) pastel messages from
Q50: Which of the following is an example
Q51: The advent of TiVo has prompted new
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