Matching
-A purchase decision that is based on a very objective review of information
A) product/patronage buying needs
B) emotional/rational buying needs
C) buyer resolution theory
D) group influences
E) emotional buying motive
F) micro culture
G) reference group
H) self actualization
I) Business buyer
J) New-task buying
K) straight-rebuy
L) high-involvement buying
M) more
Correct Answer:
Verified
Q1: Matching
-Factors such as superior service and selection
Q3: Matching
-A purchase based on the desire to
Q4: Matching
-Personal selling efforts focus on developing ""brand
Q5: Matching
-A salesperson who represents a firm is
Q6: Matching
-An individual's buying behavior is influenced by
Q7: Matching
-Mohammed decides to buy the blue jacket
Q8: Matching
-communities within a dominant culture which share
Q9: Matching
-A group to which you belong and
Q10: Matching
-An athlete trying to beat his own
Q11: Matching
-A retail buyer
A) product/patronage buying needs
B) emotional/rational
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