Matching
-An individual's buying behavior is influenced by the culture and micro culture of which s/he is a part
A) product/patronage buying needs
B) emotional/rational buying needs
C) buyer resolution theory
D) group influences
E) emotional buying motive
F) micro culture
G) reference group
H) self actualization
I) Business buyer
J) New-task buying
K) straight-rebuy
L) high-involvement buying
M) more

Question

Quizplus · Accepted Answer

An individual's buying behavior is influenced by the culture and micro culture of which they are a part, which falls under group influences.

Matching -An Individual's Buying Behavior Is Influenced by the Culture and and Micro