It is often difficult to decide how to allocate resources, because the precise impact of expenditures on different elements of the marketing mix-like advertising, sales promotion materials, sales calls, and post-purchase service-isn't readily measurable.

Question

Quizplus · Accepted Answer

The impact of marketing expenditures on various elements is often difficult to measure due to the complex and interrelated nature of marketing activities and external factors.

It Is Often Difficult to Decide How to Allocate Resources