Recognition, by both buyer and seller, that each transaction is merely one in a series of purchase agreements between a buyer and a seller is known as __________.
A) sales exchange
B) relational exchange
C) touchpoint
D) transactional selling

Question

Quizplus · Accepted Answer

Relational exchange is a type of exchange in which both the buyer and seller recognize that each transaction is merely one in a series of purchase agreements between them. This type of exchange is often characterized by trust, cooperation, and a long-term perspective.

Recognition, by Both Buyer and Seller, That Each Transaction Is