Which of the following statements about customer relationship management is not true:
A) CRM is based on the premise that companies interact with customers more than one time and in more than one way
B) the cost of finding a new customer is less expensive than selling to an old customer
C) businesses that assume they'll contact each customer one time are less motivated to provide excellent service than those that assume they'll be in touch with customers many times over an extended period
D) the extra motivation to build relationships is based on the likelihood of repeat business

Question

Quizplus · Accepted Answer

The statement that finding a new customer is less expensive than selling to an old customer is not true. It is generally more costly to acquire new customers than to retain existing ones.

Which of the Following Statements About Customer Relationship Management Is