__________ is characterized by both buyer and seller recognizing that each transaction is just one in a series of purchase agreements and the exchange environment manifests a spirit of cooperation between buyer and seller.
A) strategic partnerships
B) relational selling
C) transactional selling
D) none of the above

Question

Quizplus · Accepted Answer

Relational selling focuses on building long-term relationships and cooperation between buyer and seller, recognizing that each transaction is part of a series of ongoing interactions.

__________ Is Characterized by Both Buyer and Seller Recognizing That