__________ lie at the opposite high end of the relationship involvement (exchange) continuum.
A) strategic partnerships
B) transactional selling
C) relational selling
D) none of the above

Question

Quizplus · Accepted Answer

Strategic partnerships represent the highest level of relationship involvement, characterized by long-term collaboration and mutual goals, as opposed to transactional or relational selling.

__________ Lie at the Opposite High End of the Relationship