__________ occurs when both buyer and seller are committed to each other and avoid behaviors that may damage the relationship.
A) vertical integration
B) customer retention
C) strategic partnerships
D) mutual loyalty

Question

Quizplus · Accepted Answer

Mutual loyalty occurs when both parties in a relationship are committed to each other and avoid actions that could harm the relationship, fostering a long-term partnership.

__________ Occurs When Both Buyer and Seller Are Committed to Each