__________ are based more on inter-organizational collaboration than on arm's-length aggressive bargaining and are not viewed as competitive. In fact, decision making often is collaborative, and firms share managerial resources and expertise when solving key strategic and tactical issues.
A) strategic partnerships
B) relational selling
C) transactional selling
D) none of the above

Question

Quizplus · Accepted Answer

Strategic partnerships involve collaboration between organizations, where decision-making is often collaborative, and resources and expertise are shared to solve strategic and tactical issues, unlike competitive or transactional approaches.

__________ Are Based More on Inter-Organizational Collaboration Than on Arm's-Length