Poorly served or neglected customers are likely to start looking for alternate suppliers. Thus, __________ is characterized by frequent, even daily contacts between the sales force and the customer, or by electronic systems that enable the seller to monitor various aspects of the buyer's business, such as inventory levels and reorder points.
A) relational selling
B) strategic partnerships
C) transactional selling
D) none of the above

Question

Quizplus · Accepted Answer

Relational selling involves building long-term relationships with customers, characterized by frequent interactions and a deep understanding of the customer's needs, which helps in preventing them from seeking alternate suppliers.

Poorly Served or Neglected Customers Are Likely to Start Looking