When a sales firm acts consistently with the view that each and every interaction with a customer is a unique and independent event refers to relational exchange.

Name: When a sales firm acts consistently with the view that each and every interaction with a customer is a unique and independent event refers to relational exchange.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Relational exchange refers to ongoing interactions and relationships with customers, not treating each interaction as unique and independent.

When a Sales Firm Acts Consistently with the View That