With CRM the salesperson does more than just create sales. A CRM system helps salespeople gather important data about the customer and the market, identify the types of data needed to give the customer better service, and provide input into how the CRM system should utilize data to create value for the customer.

Question

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A CRM system is designed to manage customer relationships by collecting and analyzing customer data, which helps salespeople understand customer needs, improve service, and enhance customer value.

With CRM the Salesperson Does More Than Just Create Sales