Operational CRM focuses on using information to improve internal efficiencies.
Correct Answer:
Verified
Q104: The major advantage of relational selling and
Q105: Value represents an individual's selective perception of
Q106: With CRM the salesperson does more than
Q107: The set of products that a customer
Q108: Analytical CRM focuses on aggregating customer information
Q110: Deliverability involves using data stored about a
Q111: Push technology represents the proportion of e-mail
Q112: Sales force automation refers to an integrated
Q113: The adoption of sales force automation (SFA)
Q114: Marketing automation systems use computer technology to
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