Among the primary forms of public relations research, ________ tend to reveal differences in the ways management and target audiences view communications materials, media, messages, and methods.
A) surveys
B) communication audits
C) published company accounts
D) unobtrusive audits

Question

Quizplus · Accepted Answer

Communication audits are specifically designed to evaluate the effectiveness and perception of an organization's communication strategies, both internally and externally. They help identify discrepancies between how management and target audiences perceive communications, making them a valuable tool for understanding and improving communication efforts.

Among the Primary Forms of Public Relations Research, ________ Tend