Which of the following is NOT a guiding principle in setting standards for public relations research?
A) to distinguish short-term outcomes from long-term outputs
B) to use various evaluation techniques to determine effectiveness
C) to distinguish between public relations effectiveness and advertising effectiveness
D) to establish clear program objectives directly to business goals

Question

Quizplus · Accepted Answer

The principle to distinguish short-term outcomes from long-term outputs is not specifically a guiding principle in setting standards for public relations research. Instead, principles typically focus on evaluation techniques, distinguishing between different types of effectiveness, and aligning program objectives with business goals.

Which of the Following Is NOT a Guiding Principle in Setting