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If Public Relations Practitioners Expect to Receive Support from Management

Question 3

Multiple Choice

If public relations practitioners expect to receive support from management for a proposed program, they should expect to share which of the following?


A) their intuition about the desired market segment
B) their instincts about the likes and dislikes of a target audience
C) their data that helps pinpoint which messages are most effective with targeted audiences
D) their positive attitude indicating a proposed message strategy will work

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