From theoretical research in communications, we have learned that
A) The most persuasive communication comes from multiple sources of moderate credibility.
B) The most persuasive communication comes from multiple sources of high credibility.
C) The less complex a persuasive message is, the less credible it is.
D) The more complex a persuasive message is, the more credible it is.

Question

Quizplus · Accepted Answer

The most persuasive communication tends to come from multiple sources that are perceived as highly credible. High credibility enhances the persuasiveness of a message because the audience is more likely to trust and believe in the information being presented.

From Theoretical Research in Communications, We Have Learned That