The use of existing (secondary)data or the gathering of new (primary)data characterizes which phase of the Marketing Research Process?
A)Data Capture
B)Research Configuration
C)Information Reporting
D)Problem Definition
E)Data Analysis

Question

Quizplus · Accepted Answer

The use of existing (secondary) data falls under the Data Capture phase of the Marketing Research Process. This involves identifying and obtaining information that already exists, such as sales reports, industry publications, or government statistics.

The Use of Existing (Secondary)data or the Gathering of New