The goal of exploratory research is
A) to cost-justify a larger marketing research project.
B) to learn the skills needed to properly conduct real marketing research.
C) to understand exactly what information is needed by managers to make important decisions.
D) to find out if research can solve the problem under consideration.
E) All of these are correct.
Correct Answer:
Verified
Q3: Which of the following would NOT benefit
Q8: Communicating research results to appropriate managers is
Q9: When a problem goes beyond the scope
Q10: The particular subset of the population chosen
Q11: The use of existing (secondary)data or the
Q12: What type of research is used when
Q12: A market researcher would use exploratory research
Q14: Generating primary data is generally a _
Q15: What kind of research focuses on describing
Q18: Much of the data that marketing managers
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