Marketing researchers must make many decisions over the course of a single research project and throughout the process consider the ethics involved in the choices they make.Ethics are the _______ that govern the way an individual or a group conducts its activities.
A)moral principles and values
B)established rules
C)traditional beliefs
D)accepted practices
E)approved methods

Question

Quizplus · Accepted Answer

Ethics refer to the moral principles and values that guide the behavior of individuals and groups. They involve making choices that are fair, responsible, and respectful to all parties involved in the research project. While established rules, traditional beliefs, accepted practices, and approved methods may influence ethical decision-making, they are not synonymous with ethics.

Marketing Researchers Must Make Many Decisions Over the Course of a Single