A product manager is eager to develop a new product idea.To gain approval to do so,the product manager orders the research team to survey a small group of customers that have been briefed on the product concept already and who reacted favorably to it.This type of research effort is known as
A)sugging.
B)advocacy research.
C)product research.
D)consumer research.
E)focus group research.

Question

Quizplus · Accepted Answer

This is an example of advocacy research, which is when research is conducted to support a preconceived idea or agenda, rather than seeking unbiased information. The product manager has already decided to develop the new product idea and is using the research to gain approval rather than to gather information. The group of customers surveyed have also been briefed on the product concept and reacted favorably, indicating a potential bias in the results.

A Product Manager Is Eager to Develop a New Product