Death Wish" research can be characterized as
A)research using techniques that offer little in the way of value.
B)quick,low cost research that corroborates what the marketer already thought.
C)research that results in a decision to kill a product idea.
D)All of these are correct.
E)both research using techniques and quick low,cost research.

Question

Quizplus · Accepted Answer

The Answer of Death Wish" research can be characterized as
A)research using techniques that offer little in the way of value.
B)quick,low cost research that corroborates what the marketer already thought.
C)research that results in a decision to kill a product idea.
D)All of these are correct.
E)both research using techniques and quick low,cost research.

Death Wish" Research Can Be Characterized as