The single most important step in the marketing research process is exploratory research.

Name: The single most important step in the marketing research process is exploratory research.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The most important step in the marketing research process is defining the problem and research objectives, as this guides the entire research process and ensures that the research addresses the specific questions that need to be answered.

The Single Most Important Step in the Marketing Research Process