The president of the Cola Beverage Company is very concerned with declining sales of the company's flagship beverage and has asked for your assistance in finding the reason for the decline.The most appropriate way to begin this research project is with
A)a survey of consumers.
B)an experiment in which price is systematically varied.
C)descriptive research.
D)exploratory research.
E)causal research.

Question

Quizplus · Accepted Answer

Exploratory research is the best choice to begin with as it can help the company identify the potential reasons for the decline in sales. This type of research is usually conducted when little is known about the problem and can provide insights into the problem, which can help in formulating more specific research questions and hypotheses. Once the company has a clearer understanding of the possible reasons for the decline in sales, it can then conduct more targeted research to test the hypotheses and find the actual cause of the problem.

The President of the Cola Beverage Company Is Very Concerned