The market research team at Initech was asked to discover how to address deficiencies in the TPS reporting process.The team is studying the processes used by Globex,which has a world-class TPS reporting process.The research technique being used in this case is
A)benchmarking.
B)ethnography.
C)ethnography
D)data mining.
E)depth interview.

Question

Quizplus · Accepted Answer

The research technique being used in this case is benchmarking, which involves studying and comparing the processes of a leading company in a particular area to identify best practices, opportunities for improvement, and ways to enhance one's own processes. In this case, Initech is studying the TPS reporting process of Globex, which is known for having a world-class process, in order to learn from them and improve their own process.

The Market Research Team at Initech Was Asked to Discover