None of these are correct.Best Foods Corporation hired an outside marketing research firm for conducting a test market for its new spaghetti sauce.The research firm guaranteed distribution of the sauce through several retail formats (e.g.,supermarkets,warehouse clubs,convenient stores,etc.)throughout the U.S.This type of test market is called a(n)
A)electronic test market.
B)controlled test market.
C)standard test market.
D)simulated test market.
E)None of these are correct.

Question

Quizplus · Accepted Answer

A controlled test market involves the research firm managing the distribution of the product through selected retail outlets, as described in the scenario.

None of These Are Correct