What type of research design should be used to obtain conclusive answers to questions such as why sales increase or decrease if we increase or decrease advertising,why one ad garners greater attention and recall than another,and why $0.50 coupons make people buy the national brand versus the store brand?
A)Exploratory
B)Causal
C)Descriptive
D)Case Analysis
E)All of these are correct.

Question

Quizplus · Accepted Answer

Causal research design is the best choice to obtain conclusive answers to questions such as why sales increase or decrease if we increase or decrease advertising, why one ad garners greater attention and recall than another, and why $0.50 coupons make people buy the national brand versus the store brand. Causal research design helps in establishing the cause-and-effect relationship between variables.

What Type of Research Design Should Be Used to Obtain