Which of the following is a potential use of test marketing?
A)To test the sales potential for a new Colgate toothpaste
B)To test variations in the marketing mix for an existing P&G detergent
C)To test the sales potential for a new offer by the local telephone company
D)To test the impact of a price increase on the perception of the product
E)All of these are correct.

Question

Quizplus · Accepted Answer

All of the given options can be potential uses of test marketing. Test marketing can be used to understand the sales potential of new products or offers, as in options A and C. It can also be used to test variations in the marketing mix for existing products, as in option B. Additionally, test marketing can be used to understand the impact of different pricing strategies, as in option D. Therefore, all given options are correct.

Which of the Following Is a Potential Use of Test