S.C.Johnson has developed an ingenious "twist" on their widely available wood cleaner Pledge called "Pledge wipes".The marketing manager wishes to test market the new product,but they are hesitant to do so because other manufacturers of home cleaning products could easily duplicate S.C.Johnson's modification.Which type of test marketing would you recommend where consumers are shown the new wipes and asked to rate its features?
A)Controlled test market
B)Standard test market
C)Simulated test market
D)Electronic test market
E)None of these are correct.

Question

Quizplus · Accepted Answer

A simulated test market would allow the marketing manager to test market the new Pledge wipes without the risk of competitors easily duplicating the product. In this type of test market, consumers are shown the new product and asked to rate its features in a simulated shopping environment, which can help the marketing manager obtain insights into the potential success of the product while maintaining control over the test environment.

SCJohnson Has Developed an Ingenious "Twist" on Their Widely Available