Marketers Are Entering the Chinese Market with a Popular Brand

Marketers are entering the Chinese market with a popular brand of children's clothing. Hoping to save money and ensure a consistent brand image on the global market, they are planning to use a standardized IMC plan throughout the world, including the Chinese market. What advice would you give in this situation?

A) The appeal of the North American brand will be reinforced by the standardized campaign.
B) The Chinese will be offended if the same campaign is not used.
C) IMC plans can be standardized successfully in nearly all markets of the world.
D) Brand image cannot be consistently delivered without standardization.
E) Marketing communications strategies must be adapted to local customs and preference.