A mass merchant retailer is considering entry into a new international market. Its success to date has been due to economies of scale of having stores in every major country and distribution centres to support them. The retailer wants fast results in its new market and is willing to pay to get them. This business is most likely to use a(n) ________ strategy when entering its new market.

Question

Quizplus · Accepted Answer

An acquisition strategy allows the retailer to quickly enter the new market by purchasing an existing company, leveraging its established presence and infrastructure, which aligns with the retailer's desire for fast results.

A Mass Merchant Retailer Is Considering Entry into a New