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When Managing a Public Relations Crisis, Organizations Are Best Advised

Question 68

Multiple Choice

When managing a public relations crisis, organizations are best advised to


A) act quickly and responsively to address concerns with credible messages.
B) remain silent until the truth of the situation can be proven.
C) take immediate legal action against the individual or group making the allegations.
D) work diligently to discredit the accuser or the media reporting the issue.
E) protect upper management and allow only junior spokespeople to be quoted by the press.

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