Hawa Owns an Independent Garden Centre

Hawa owns an independent garden centre. Each season she and her employees maintain a list of the addresses of her customers. In the preseason of the next year, Hawa sends each of these customers a letter including information on the planting season schedule, new products she will offer this season, and a postage-paid reply card allowing them to preorder selections for pickup. Hawa is using direct

A) marketing.
B) response advertising.
C) services.
D) response management.
E) targeting.