At one time, Kingston, Ontario, had only three Tim Hortons outlets to serve the 115,000 people of the community. Now there are 15 outlets strategically located to serve the same population. This is a good example of
A) intensive distribution.
B) channel length.
C) selective distribution.
D) vertical conflict.
E) personal relationship selling.

Question

Quizplus · Accepted Answer

Intensive distribution refers to a strategy where a product is made available at as many outlets as possible. The increase from three to fifteen Tim Hortons outlets in Kingston, Ontario, exemplifies this strategy by increasing the number of locations to maximize availability to the population.

At One Time, Kingston, Ontario, Had Only Three Tim Hortons