What gives retailers the balance of power in channel relationships?
A) when only a few retailers control the vast majority of sales
B) when there are too many distributors
C) retailers are the biggest companies
D) retailers are too growth oriented
E) manufacturers are conservative and slow to change

Question

Quizplus · Accepted Answer

When only a few retailers control the vast majority of sales, they have significant leverage over manufacturers and distributors, giving them the balance of power in channel relationships.

What Gives Retailers the Balance of Power in Channel Relationships