The Bay and Sears are selling the same make of kitchen knives. If The Bay constantly has the lower price, Sears may begin to question whether or not The Bay is getting a cost break from the manufacturer. This is an example of
A) price conflict.
B) operational conflict.
C) horizontal conflict.
D) vertical conflict.
E) supply conflict.

Question

Quizplus · Accepted Answer

This situation is an example of horizontal conflict, which occurs between businesses at the same level in the distribution channel, such as two retailers selling the same product.

The Bay and Sears Are Selling the Same Make of Kitchen