Which of the following is an example of horizontal conflict in distribution channels?
A) Two department stores carry the same product, but only one gets a promotional allowance from the manufacturer.
B) A retailer refuses to list a manufacturer's product.
C) A department store objects to the profit margin by a wholesaler.
D) A price disagreement exists between a hardware wholesaler and a tool manufacturer.
E) A small retailer continually receives only a partial shipment of required goods from its wholesaler.

Question

Quizplus · Accepted Answer

Horizontal conflict occurs between intermediaries at the same level in a distribution channel, such as two department stores competing for promotional allowances from the manufacturer.

Which of the Following Is an Example of Horizontal Conflict