Which of the following has the role of integrating and coordinating the objectives and policies of the members of the supply channel?
A) agent
B) wholesaler
C) category manager
D) channel captain
E) broker

Question

Quizplus · Accepted Answer

A channel captain is responsible for integrating and coordinating the objectives and policies of the members of the supply channel to ensure smooth operation and alignment.

Which of the Following Has the Role of Integrating and Coordinating