Co-op stores in Western Canada are an example of a(n)
A) horizontal marketing system.
B) administered VMS.
C) contractual VMS.
D) corporate VMS.
E) integrated VMS.

Question

Quizplus · Accepted Answer

Co-op stores in Western Canada are an example of a contractual vertical marketing system (VMS) where independent firms at different levels of production and distribution work together through contracts to achieve greater economies or sales impact than they could achieve alone.

Co-Op Stores in Western Canada Are an Example of A(n)